The time has come to optimize for IRLs rather than URLs #socialmedia

Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.

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A new customer experience, how AI is changing marketing #socialmedia

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with…

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We can’t live without digital media, but why would we want to? #socialmedia

We use digital media platforms for nearly all of our daily transactions – from how we live to how we work, play, communicate and connect.

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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs #socialmedia

IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24.

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SEO guide to optimizing your LinkedIn profile for more connections, better leads #socialmedia

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

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Now’s your chance to speak at MarTech #socialmedia

We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers! We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas…

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Salesforce Summer ’19 release preps for Lightning migration: What you need to know #socialmedia

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.

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Vimeo Showcase opens up Roku, Amazon Fire to video marketers #socialmedia

The video platform’s newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.

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Here’s how to incorporate Shoppable Instagram Posts into your e-commerce strategy #socialmedia

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers.

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Privacy-centric browser Brave launches its twist on display ads #socialmedia

Brave Ads are now available on desktop in the U.S., Canada, France, Germany and the U.K.

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