Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 #socialmedia

Study reported that 78 percent of listeners say they don’t mind podcast ads.

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A year after GDPR, mobile notifications are up, location sharing is down #socialmedia

Airship examined mobile app user permissions data from more than 700 million users worldwide.

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GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem? #socialmedia

Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’

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Shopping as entertainment and how social commerce will succeed #socialmedia

Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without ever leaving the platform.

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Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform #socialmedia

Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify.

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Here’s how to identify and define your brand to engage customers #socialmedia

These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers.

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Successful marketing teams attend MarTech #socialmedia

Groups of three or more save up to 20% off!

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Facebook updates video ranking algorithm to surface content that users routinely seek out #socialmedia

The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long.

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Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO #socialmedia

Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald’s and Gatorade.

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Salesforce launches new Datorama marketplace with marketing intelligence at the forefront #socialmedia

Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange.

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