Survey finds 89% of marketers seeing increased sales using location data #socialmedia

Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement.

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Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’ #socialmedia

It seems to be true even among brands and agencies that say the three outperform other platforms.

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VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements #socialmedia

The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results.

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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities #socialmedia

Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange.

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Oligopoly? Not so fast #socialmedia

The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction.

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Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool #socialmedia

The visual search feature will recommend fashion and home decor products based on the context of an image.

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SMXcast: Tactics to improve your YouTube video ad performance #socialmedia

Ashley Mo discusses how to run video and search ads together to increase conversions.

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Check out the new MarTech agenda #socialmedia

Learn actionable tactics for overcoming everyday marketing challenges.

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I got mansplained and it changed my marketing #socialmedia

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.

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