The latest WiFi-marketing tactic? Chatbot-enabled surveys on WiFi sign-on pages #socialmedia

ChatConnect is designed for hospitality and tourism destinations.

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Be smart, advertisers. Here’s how to approach rising Google brand CPC #socialmedia

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

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Can CCPA, GDPR compliance help marketers exceed consumer expectations? #socialmedia

Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes.

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Déjà vu! CMOs are bringing back always-on marketing #socialmedia

When done correctly, an always-on approach can bring brand relevancy at every stage of the customer lifecycle, sustained communications and high-value story building.

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Bing Ads rebrands as Microsoft Advertising #socialmedia

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your…

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You’re about to miss SMX Advanced. Get your ticket now! #socialmedia

T-minus two weeks! Will we see you in Seattle?

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Location-based marketing: What works and what doesn’t in a campaign #socialmedia

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.

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As CCPA deadline approaches, only 14% of enterprises fully compliant so far #socialmedia

Also, 71% of respondents said their spending would exceed $100,000; 39% said it would be more than $500,000 and 19% said it would be more than $1 million.

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One-to-one-household marketing requires solving the ‘shareability’ problem #socialmedia

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.

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App Actions expands with four new categories #socialmedia

Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more.

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