Why Netflix may have to introduce ads and how TV is becoming a programmatic medium #socialmedia

Audience segmentation, targeting and (offline) attribution are increasingly available for ‘TV inventory.’

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Window shopping 2.0: How visual search is revolutionizing digital fashion retail #socialmedia

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text.

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Here’s how digital word of mouth and search have converged #socialmedia

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.

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MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts #socialmedia

ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.

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A Facebook voice assistant may have buy-in from marketers – but will users want it? #socialmedia

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent.

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AdStage launches Google Sheets add-on for cross-channel campaign data #socialmedia

Advertisers can import data from multiple search and social adverting channels with one query.

The post AdStage launches Google Sheets add-on for cross-channel campaign data appeared first on Marketing Land.

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