HubSpot’s free users get a premium upgrade #socialmedia

Users of the marketing platform’s free CRM software will now have access to more of HubSpots marketing tools.

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Finding content marketing opportunities that influence search performance #socialmedia

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.

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Report: Amazon Prime Day isn’t just for Prime members any more #socialmedia

Adobe’s data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day.

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Marketing strategy and operations: The silent knights of your org #socialmedia

It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services.

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mParticle’s new API could help marketers with “anonymous user” data #socialmedia

The new API seeks to help marketers with data unification and management.

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Twitter hires Gap Kim to head Global Business Marketing #socialmedia

Gap Kim comes to Twitter with a track record of leading growth at WhatsApp, Facebook, and Google.

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising #socialmedia

Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.

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Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone #socialmedia

Advertisers will be able to promote Pins from their business accounts right from their mobile devices.

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Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier #socialmedia

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends.

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