Facebook hires former Google, Microsoft director as new VP of global communications #socialmedia

John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company.

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Here are 6 challenges every data-driven marketers faces and how to manage them #socialmedia

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation.

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Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue #socialmedia

The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S.

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Privacy-centric browser Brave launches its twist on display ads #socialmedia

Brave Ads are now available on desktop in the U.S., Canada, France, Germany and the U.K.

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Here’s how to incorporate Shoppable Instagram Posts into your e-commerce strategy #socialmedia

With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers.

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Vimeo Showcase opens up Roku, Amazon Fire to video marketers #socialmedia

The video platform’s newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.

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Salesforce Summer ’19 release preps for Lightning migration: What you need to know #socialmedia

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.

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Spotify adds Oracle Data Cloud integration geared to auto advertisers #socialmedia

The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities.

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Debunking the top 5 stereotypes of programmatic traders #socialmedia

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do.

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Personalizing UX: Why Zillow Group moved beyond AB testing #socialmedia

Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.

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